THE Per AQUUM DIFFERENCE

Per AQUUM owes its success to the combined efforts of its entire team, who are dedicated to making a difference for their partners and their guests. This is known as ‘The Per AQUUM Difference’ and is how we describe the main point of difference between Per AQUUM and other management companies.

When Per AQUUM formed six years ago the decision was made to find a niche in the market place and move away from traditional management structures. The company did not want to be another big brand, top-heavy with corporate baggage. Instead they are a young company with a lot of fresh ideas, passion, vision and enthusiasm and they wanted this zeal to come through in the properties they manage.

Per AQUUM was initially formed by Universal to manage their luxury portfolio, however it soon became clear that there was a niche in the market for owners and developers who require a more personalised and focused approach to resort and spa management. They are not one of the big corporate operators; they look for properties that are located in desired locations and are very selective in what they include within the collection.

As Mark Carson, Managing Director Branding & Communications expands further; “Many resorts want to stand out from the crowd and create a name for themselves within their own right. Per AQUUM allows them to do just this. We create sensual living spaces born from inspirational concepts and brought to life with naturally modern design. Although each property boasts the signature Per AQUUM features including the best accommodation, luxurious furnishings, exemplary service and maximum return for investors, each is very different in concept, reflecting the natural surroundings of the destination. Whether we manage one resort or ten, no two will be the same. This, I think, is a key message for investors in today’s very uniform corporate world.”

Per AQUUM currently operates properties in the Maldives and Dubai and is looking at additional ventures throughout the Indian Ocean, Middle East and Asia and for potential investors who share their vision of iconic properties in desired locations.

THE Per AQUUM DIFFERENCE

PASSION

Our passion is within our belief that we make a difference

We have a vision of a different kind of corporate culture, one that embraces a youthful and dynamic team with the dedication to see each project through to its full potential.

NATURALLY MODERN

We create sensual living spaces born from inspirational concepts and brought to life with naturally modern design.

Each property within our collection reflects the natural environment and local culture. This is coupled with top-of-the-line features - Bose DVD surround sound entertainment systems, large-size Plasma screens, Orbit love seats, Frette linen, Philippe Starck fixtures. Every product that we feature is the very best in its field. Our consultants are on hand to oversee every detail with their expertise - architecture, interior décor, landscaping and lighting to ensure Per AQUUM properties are at the forefront of the luxury travel industry.

VISION

Our partners and stakeholders will realise unprecedented returns from this vision.

Bold. Intuitive. Results-driven. We bring unexpected returns to our investors by envisioning new ways of doing business and then putting them into action. Owners benefit from the absence of head office costs.

Motivation. We are flexible on Base Management Fees and would waive them for owners who would prefer this option. Our Incentive Management Fees are based aggressively on performance: if we do not achieve the agreed budget, our fee is reduced; if we achieve better than budget, we are rewarded by a higher fee.

Creative solutions. Open and transparent management and a digitally driven marketing strategy ensure our brands stay on the edge and remain at the forefront of consumer and industry consciousness. This vision realises maximum profits for our investors.

IMAGINATION

The world's first underwater spa, private Maldivian boats to explore the Indian Ocean, polo matches in Dubai, surreal dining experiences - a spectacularly lit infinity edge pool, moonlight on the sand, the verdant gardens of an intimate courtyard or castaway on a deserted island. These are just some of the imaginative ideas in operation within our current collection, and we have many more in the pipeline.

Attention to every detail is key. We anticipate our guests' every desire and even surprise them by satisfying desires they never imagined they possessed.

The Per AQUUM Difference embodies all of the above and is the key element to our success – it generates results.

We empower each other with confidence and freedom, striving to attain the ultimate experience for each of our guests.We offer a strong sales and marketing force with an extensive contact base of desired clients and global public relations representatives to highlight and promote news of our innovations to key target markets.

To ensure maximum revenue and global presence, Per AQUUM actively seeks out others who share this vision and fosters their talents with on-site training managers, spa trainers and outside training consultants to impart specialised areas of expertise.

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Note to Editors:
A Universal Enterprise, Per AQUUM Retreats • Resorts • Residences is a specialist management and development company that offers a different kind of company ethos: one that is passionate, visionary, imaginative and naturally modern. The architecture and design of each project is inspired by the individual beauty of the property’s host culture, while development is based on principles of realism, sustainability and responsibility. Renowned for creating bold, imaginative spaces and signature attention to detail the Per AQUUM name has built significant brand value within the top echelons of the travel industry. The current portfolio includes Huvafen Fushi in the Maldives and Desert Palm in Dubai. Per AQUUM is looking at additional locations in the Indian Ocean and South East Asia regions and in the Middle East.